Since, the industries are in a state of non- existence, there is absolutely no relevance of peer comparison. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Finden und definieren Sie neue Branchen und Zielgruppen mithilfe des Modells der sechs Suchpfade, oder analysieren und bewerten Sie Ihre bisherigen Markt-Strategien anhand von PMS-Quadraten. Get ready to stop struggling and seize new growth ! https://www.slideshare.net/nusantara99/blue-ocean-strategy-50378656 Blue Ocean Learn the essentials of blue ocean strategy and shift created by the #1 Management Thinkers in the World. Blue Ocean Strategy Presentation Here you will find a presentation containing an overview of the main concepts of Blue Ocean Strategy. Blue Ocean Strategy is a theory explained in a 2005 book by W. Chan Kim and Renée Mauborgne, professors at INSEAD. See our User Agreement and Privacy Policy. Looks like you’ve clipped this slide to already. A path-breaking strategy known as Blue Ocean Strategy is a pacifist marketing scheme and is considered a strategic planning tool for assessing a business. Mit der Blue-Ocean-Strategy können Sie das volle Potenzial Ihres Unternehmens auf neuen Märkten entfalten. The Book The origin of the terms red and blue oceans comes from Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant. For anyone tired of competing head-to-head and not getting far. Überzeugen Sie Ihre Mitarbeiter von neuen Vorgehensweisen und blicken Sie in eine erfolgreiche Zukunft. Discover each of the tools and learn HOW to put them into practice with exercise templates. See our User Agreement and Privacy Policy. Blue Ocean Strategy frameworks and tools include: strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map, and blue ocean idea index. Learn the essentials of blue ocean strategy and shift created by the #1 Management Thinkers in the World. https://www.slideshare.net/nusantara99/blue-ocean-strategy-51901 May 29, 2020 - If you are looking for a comprehensive and Best Blue Ocean Strategy PowerPoint Template to explain and implement the Blue Ocean Method and strategy, then this PPT pack is your perfect choice. Blue Ocean Strategy Tools • Strategy Canvas A diagnostic tool for building a compelling blue ocean strategy • It captures the current state of play in the known market space • Allow you to understand : • where the competition is currently investing • the factors the industry currently competes on in product, service and delivery • Diskurs und 16 Beispiele erfolgreicher Anwendung (FOM-Edition). See our Privacy Policy and User Agreement for details. Therefore, this results in win-win situations for the buyers (value proposition), for the company (profit proposition) and for the employees (people proposition). Tools and Frameworks •Underlying frameworks exist as a guide •Built on common strategic patterns of Blue Ocean Strategy 4 Background Applications . Blue Ocean Strategy & Blue Ocean Shift's Six Paths Framework enables managers to identify commercially compelling blue ocean ideas by looking across conventional market boundaries and reconstructing them. The blue ocean strategy approach to strategy is based on six principles that cater for the major risks of a new market creation project: search risk, planning risk, scale risk, business model risk, organizational risk and management risk. Blue ocean strategy offers systematic tools and frameworks to break away from the competition and create a blue ocean of uncontested market space. Blue Ocean Strategy is a theory, method and toolkit developed by W. Chan Kim and Reneé Mauborgne and outlined in their breakthrough book, Blue Ocean Strategy. Get the plugin now. Markets or “blue oceans” are created by value innovation and at the same time driving down costs. Unlike most traditional Blue Ocean Strategy techniques, upBOARD’s online Blue Ocean Strategy collaboration tools allow any team or organization to instantly begin working with our web templates and input forms. Share Share. Now customize the name of a clipboard to store your clips. With the intuitive Strategy Canvas editor you can draw Strategy Canvas in seconds. For anyone tired of competing head-to-head and not getting far. Learn the essentials of blue ocean strategy and shift created by the #1 Management Thinkers in the World. For example, Nintendo asked people in their three tiers why they didn’t play games. Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. May 29, 2020 - If you are looking for a comprehensive and Best Blue Ocean Strategy PowerPoint Template to explain and implement the Blue Ocean Method and strategy, then this PPT pack is your perfect choice. This blog article is a overview of some of the key points of the book by W. Chan Kim and Renée Mauborgne.In this article you will learn how to make your competition irrelevant and have sales and profit … INTRODUCTION Blue Ocean Strategy is the ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 43360d-YzhlN and Make Competition Irrelevant. After you define the three tiers of non customers, the idea is that you poll these noncustomers and find out what it would take to purchase your product or service. Learn the essentials of blue ocean strategy and shift created by the #1 Management Thinkers in the World. Together, they define the underlying philosophy of blue oceans. See more ideas about blue ocean strategy, blue ocean, powerpoint templates. If you continue browsing the site, you agree to the use of cookies on this website. May 29, 2020 - If you are looking for a comprehensive and Best Blue Ocean Strategy PowerPoint Template to explain and implement the Blue Ocean Method and strategy, then this PPT pack is your perfect choice. The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash the ocean of untapped talent and employee potential in organizations. A path-breaking strategy known as Blue Ocean Strategy is a pacifist marketing scheme and is considered a strategic planning tool for assessing a business. View by Category Toggle navigation. Blue Ocean Strategy Summary Three Examples of Blue Oceans While this came in Appendix A in the book, this is a good time to cover three industries with repeated blue ocean creation. It is all about devising and acquiring the uncontested market forum by spawning a new demand. It empowers you through tools and frameworks; Another principle is it provides a step-by-step process; It maximizes opportunity while minimizing risk; It builds execution into strategy; Lastly, the blue ocean strategy shows you how to create a win-win outcome ; Applying these core principles into your strategy will guide you in creating the right blue ocean strategy for your business. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Blue Ocean Leadership. Blue Ocean Strategy & Shift Tools. Erstellen Sie so beispielsweise Ihre Strategy Map als Vorlage in PowerPoint. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. If you continue browsing the site, you agree to the use of cookies on this website. Blue Ocean Strategy - Including Examples And PDF Download. It comes with a complete set of Blue Ocean slides designs. You can change your ad preferences anytime. Framework Implementation Considerations Examples . If you continue browsing the site, you agree to the use of cookies on this website. It involves competing in an existing market space Competition is irrelevant here and it has no effect on the success of a business. Presentations. By clicking on the link below, you can download the file, save it to your computer and use it to introduce Blue Ocean Strategy concepts in your presentations. Blue Ocean Strategy - Summary and Examples 1. However, Blue Ocean Strategy does not encourage companies to behave monopolistically, as it would hurt them in longer term. How to Create Uncontested Market Space Discover each of the tools and learn HOW to put them into practice with exercise templates. The field of strategy, by contrast, has predominantly focused on how to compete in established markets, creating an arsenal of analytic tools and frameworks to skillfully achieve this. Keywords: blue ocean strategy, product development process, strategic process planning. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. These combined strategies effectively beat the competition or in their own words “make the competition irrelevant“.In other words, the key to success is to find a market that you can create and then make your own. In Red Oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Instead, companies should price their service/product strategically, to win a mass of buyers. Then they asked what would entice them to play. May 29, 2020 - If you are looking for a comprehensive and Best Blue Ocean Strategy PowerPoint Template to explain and implement the Blue Ocean Method and strategy, then this PPT pack is your perfect choice. Discover each of the tools and learn HOW to put them into practice with exercise templates. Red Oceans are described as all the industries in existence today: the known market space. We produce hundreds of free templates and pos… Blue Ocean Strategy is a business marketing strategy of creating a new market space for its services and products.Use this PowerPoint template to empower your presentation through great design and structure. Get ready to stop struggling and seize new growth ! They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The Nintendo Wii launched in 2006 and at its heart is the concept of value innovation. Strategy : See our Privacy Policy and User Agreement for details. Blue Ocean Strategy is a method of creating business strategy of the enterprise, which was described in a book by W. Chan Kim and Renee Mauborgne.The publication was published in 2005.