Ayer and Company to put together a marketing campaign that would promote the anti-caking properties of his salt. By continuing to use this site you consent to the use of cookies in accordance with our Privacy Policy. She has never had a name. Salt is a critical component of any diet and throughout history has been critical to certain types of food preservation. Sea salt … - Christian Herrmann, Chief Executive Officer of Morton Salt The Birth of an Icon. This field is for validation purposes and should be left unchanged. As the business grew, he bought out his partners. She was a “stand-in” for Shirley Temple. I met her as an old lady probably in her 80s early 90s around 1974 when my stepfather was doing construction work in her home on Pershing Street in El Paso Texas. In the years since, Morton’s little girl hasn’t aged more than a few years, but she has made some changes to keep up with the times. The pitched concepts don’t fly, but one of their back-up ideas wins over company management and eventually gives rise to the Morton Salt Girl and slogan, “When It Rains It Pours®”. The Morton Salt Company “umbrella girl” is between the ages of 7 and 9. Sterling Morton, the secretary of the company, fell instead for one of the substitute ads, which showed a girl holding in an umbrella in one hand and a package of trailing salt in the other. Monogram & Name Necklaces Beaded Necklaces Chains ... Food Afro Puff Black Girl Magic, Morton Salt Shirt Woman Funny SublimDzignWorld. The company got its start as a small Midwestern sales agency in 1848. She told me the story but she was a child a model for Morton salt company. Just for your information, the Morton Salt Logo pictures and photos that posted in this post was uploaded by Logot Logos Logo Design Ideas Group after long research to picking the ones that are best among the others. Bonus Facts: In Leonardo da Vinci’s famous painting The Last Supper, Judas Iscariot is depicted knocking over a jar of salt. Apr 29, 2014 - Explore Sami Hunter-Calkins's board "Style: Morton Salt", followed by 416 people on Pinterest. They pitched their most promising concepts to the salt company’s executives, but it was Morton’s son who saw genius in one of the throwaway ideas – a little umbrella-wielding girl, accidentally pouring salt in the rain. Monogram & Name Necklaces Beaded Necklaces Chains ... Vintage Pair of Ceramic Morton Salt Girl With Umbrella Logo Coffee Mugs 1980s WylieOwlVintage. No wonder salt has been called white gold through the ages. As a result of humidity, clumping salt was a problem for cooks and diners alike. When water is absorbed, the salt tends to clump – an inconvenient property for bakers and diners. Required fields are marked *. That’s because she is more than just a symbol of our brand. Morton's Iodized Salt - Morton Salt This Morton's Iodized Salt - Morton Salt is high quality PNG picture material, which can be used for your creative projects or simply as a … However, her hairstyle and dress have changed throughout the decades. You might recognize the tubular dark blue packaging and, if not, you likely know the Morton Salt Girl. But the meaning has evolved. Since rice absorbs water, it helps remove moisture from the salt and serves as an anti-caking measure. They also put the salt in a cylindrical package that helped keep water out. But who is the Morton’s girl, and where did she come from? Ayer presents advertising concepts for Morton Salt’s first national consumer advertising campaign. The original Morton salt girl is a female relative of the Schuster family in El Paso Texas. While the original girl wasn’t based on anyone in particular, Girl No. Morton was pleased with his innovation, but still he faced another issue. How could he get the word out to customers that Morton salt was the brand for them? Get a taste of our fascinating history and how we continue to stay focused on the future. She’s an American way of life. If she has to hold that umbrella for over 50 years and never put her arms down, she at least deserves a darn name. From shop SublimDzignWorld. See more ideas about morton salt, morton, morton salt girl. After the first version was unveiled in 1914, new umbrella girls were introduced in 1921, 1933, 1941, 1956, and 1968. Since the Morton Salt Company first debuted its Salt Girl ad campaign in 1911, the saying, “When it rains, it pours”, has become a part of our lexicon. Feb 1, 2014 - Explore *Kathy Wilson's board "Morton Salt Girl", followed by 184 people on Pinterest. critical to certain types of food preservation, 8 Interesting Facts You May Not Know About Salt, What the “SOS” in “S.O.S” Brand Scrub Pads Stands For, Morton Salt: “History of the Umbrella Girl”, Real Food Traveler: “Salt and Trees: The Surprising History of Morton Salt”, NIH: “Health Consequences of Iodine Deficiency”, American National Biography Online: “Joy Morton”, The Absolute Legend That was Timothy Dexter- First in the East and West and Greatest Philosopher in the Western World, The Curious Case of Radioactive Apartments. Feb 01, 2021 - 5 Recommendations. My sister and I have her scrap book. Your email address will not be published. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. She has gone through six redesigns in her time, in 1921, 1933, 1941, 1956, 1968, and 2014. Although magnesium carbonate was the original anti-caking agent used by Morton Salt Company, it was eventually changed to calcium silicate. Morton Salt, as its name clearly states, makes salt. There is so much salt in Earth’s oceans that it could be used to build five life-size topographic maps of Europe. 5 out of 5 stars (1,939) 1,939 reviews $ 25.00. Let’s begin! Salt is “hygroscopic”, a physical property that causes it to absorb water from the air around it. Morton and his team solved this problem in 1911 by adding an anti-caking agent, magnesium carbonate, to their product. The Morton Salt Company's current headquarters office is in the River Point building at 444 West Lake Street in Chicago, becoming its first tenant in December 2016. She lives with her handsome Man name Carol. It also demonstrated the value of Morton salt – it will pour easily, even if you’re standing in a rainstorm. A small portion of the steel Our story has unfolded over generations and continues to unfold today in homes and businesses all across America – and beyond. Iconic mascot though she may be, the Morton Salt Girl has actually gone through at least six distinct incarnations since making her first appearance in a series of Good Housekeeping advertisements in 1914. The Morton Salt Girl has been a staple in hearts and homes all across America for 100 years, and she’s still the one that people trust to be part of their life experiences. Most people are familiar with the “Morton”s Salt girl“. Available through major retailers! Copyright © 1995-2020 Morton Salt, Inc. All rights reserved. The Morton Umbrella Girl got her start in 1914. The story of Morton Salt began during the Gold Rush, which created a seemingly endless demand for salt for adventure-seekers moving west. Along the way they invented practical retail packaging of salt, the Morton Salt girl, and the salt slogan "When it rains it pours." In 1889, Joy Morton bought a major interest in the company and in 1910, he changed its name to Morton Salt Company. The Morton’s Salt girl made an appearance during the Super Bowl in 2005 in a. The famous Morton table salt package has also been modernized through the years, although it still incorporates … Her name is Irene and she lives in Maryland. More Buying Choices $13.69 (4 new offers) Editorial recommendations. When taken in large doses, magnesium carbonate is a laxative. Salt was difficult to harvest before the Industrial Revolution, making it a scarce resource that often became the source of conflict. Many branding enthusiasts and authorities continue to name the Morton Salt Girl and the slogan “When It Rains It Pours ® ” one of the greatest branding triumphs of all time. If you try to put the salt from those days in a shaker and sprinkle it over your French fries, you wouldn’t have much success. In 1933 – as Shirley Temple’s career as a child actress took off – she co-opted the child star’s trademark curls. The Morton Salt story began in Chicago in 1848, when the company’s roots were first established. The 1933 Morton Salt girl was my mother. The company grows in leaps and bounds, due in no small part to an advertising campaign that introduced a brand icon and slogan, setting the stage for dramatic—and long-lasting—success. The company was incorporated as the Morton Salt Company. She is so much a part of the daily lives of Americans that many people see a resemblance to a sister, cousin, or niece, and they often write us to ask the name of the real person who was the inspiration for the little umbrella girl (in fact, there never was a real model for the original Morton Salt Girl). FREE Shipping on orders over $25 shipped by Amazon. Nov 11, 2017 - Explore Linda's board "MORTON SALT", followed by 422 people on Pinterest. Many establishments put grains of rice in their salt. The Best Salt For Cooking. She also did magazine ads for Vicks Vapor rub. Might be there birth names but I believe the question is does the child who is portrayed on the box have a name in reference to the product. From shop Enchantshe . The Morton Salt Umbrella Girl Retro Staff | No comments yet In 1848, a new salt merchant company called Richmond & Company, was formed in Chicago, Illinois. By Simplemost | Earns commissions. https://t.co/e6EVO52kYu Morton Salt is proud to take its place in the history of salt. I’m sure the model certainly did have a name. Prior to its acquisition in 1999, the firm's corporate headquarters was at 100 North Riverside Plaza (later the headquarters of Boeing) and before that at 110 North Wacker Drive and 208 West Washington Street Morton operates a research & development laboratory in Elgin, Illinois, and prod… She’s finally here! Feb 17, 2018 - Explore Casey-Sky Paul's board "tattoo", followed by 173 people on Pinterest. Morton hired advertising agency N.W. The result was a free-flowing salt that wouldn’t frustrate customers. Instead of referring to clump-free salt, it now describes a situation when, … Since 1968, she has had a bob haircut and worn a plain dress. At about this time, Morton’s company was also trying to solve a persistent problem. Salt has been around since the dawn of time, used by humans for thousands and possibly tens of thousands of years. Favorite Add to MORTON SALT Plastic Serving Tray TheAlabamaPedlar. By 1910, he owned a large enough stake to re-brand it in his name – the Morton Salt Company. MortonSalt.com uses cookies to provide you with a great user experience and track data to improve performance. Find the best Morton Salt Logo … Now that his salt came in a new and improved form, he needed to spread this information to his customers. By then, it was both a manufacturer and a merchant of salt. She has never had a name. If you’ve peeked inside a restaurant salt shaker, you might be familiar with other strategies to prevent salt from clumping. Still, this is enough. The interior is a vast, open, utilitarian space with concrete side walls and floors, and a ceiling comprised of large steel trusses. Monogram & Name Necklaces Beaded Necklaces Chains Bib Necklaces Tassel Necklaces ... Salty As Hell PNG, Don't Be Salty, Morton Salt Girl Skeleton, Umbrella Girl, Sublimation, Instant Download, Png Printable, Digital Print Enchantshe. From shop WylieOwlVintage. Morton Salt repainted the roof sign to include the name, motto, and the familiar logo of the umbrella-carrying Morton Salt Girl. Get your Funko Pop! Another common salt additive is iodine. 5 out of 5 stars (192) 192 reviews. But the meaning has evolved. Morton will send you a water test strip to help you find out if you have hard water. The first makeover came in 1921, when her hairdresser changed her blonde mop to straight, dark hair. Salt producers often add trace amounts of the substance to salt – it makes up just a few thousandths of a percent of the salt in your cupboard. What Happens in the Real World if You Find a Buried Treasure? If you liked this article, you might also like: Someone needs to start a petition to give this chick a name. For 100 years, we've celebrated life's moments with the Morton Salt Girl -- from birthdays to holidays to the everyday. Schau dir unsere Auswahl an mortons salt girl an, um die tollsten einzigartigen oder spezialgefertigten, handgemachten Stücke aus unseren Shops zu finden. 3—as seen on our Depression-era Morton container—clearly gives a nod to the biggest little movie star on the planet at the time, … Instead of referring to clump-free salt, it now describes a situation when, after one negative thing happens, more bad luck follows. So, here these list of fantastic photos or photographs of Morton Salt Logo as part of special and exclusive Logot Logos Logo Design Ideas collection. The Morton Salt Company “umbrella girl” is between the ages of 7 and 9. 71 ($6.86/Ounce) Get it as soon as Tue, Mar 9. Morton Salt, Inc. is a part of the K+S Group. Salt is an essential mineral for human health and throughout history many wars have been fought over it. The Morton Salt Girl sports her first new look since she was introduced to the world in 1914. The Morton Salt Girl is still being used by the company today, 108 years after she debuted. Salt was big business in those days, largely fueled by the demand of the explorers and pioneers who were settling the American West. Morton Salt is the name to remember, because, even though it had a much more literal meaning when it came out about humidity … From shop TheAlabamaPedlar . For the first 200 hundred years of European occupation of North America, most of our salt was imported from the old country. With her bright yellow dress, oversized umbrella, and leaking container of table salt, she’s an iconic figure in American grocery stores. Given the importance of salt, it’s no surprise that Joy Morton’s little company thrived along with the growing country. Initially sales agents for Onondaga Salt, the company grew and became a manufacturer. Did you know three out of four American households experience hard water? See more ideas about morton salt girl, morton salt, morton. The 1941 Morton Salt Girl was Irene Gill…….she is now 84…..still beautiful and lives in Maryland. A lot has happened over the past 165 years. Like Morton Salt, we are to keep our favor of Christ and keep pouring out, even during stormy times. Despite frequent questioning from fans and customers, Morton Salt Company maintains that she is simply the creation of an ad-maker’s imagination – there is no real girl behind the iconic image. However, today it is so abundant that the supply is considered limitless for practical purposes. Struggles over salt have led to war in many cases – in fact, it was the subject of skirmishes between the British and the colonists during the American Revolution. In fact, while salt sells for just a few dollars a pound at most grocery stores these days, it wasn’t always so easy to come by back then. See more ideas about morton salt girl, morton salt, morton. Save my name, email, and website in this browser for the next time I comment. Morton Salt is a household seasoning in many homes. The most recent version of the girl … Schau dir unsere Auswahl an morton salt girl an, um die tollsten einzigartigen oder spezialgefertigten handgemachten Stücke aus unseren Shops für werbung zu finden. N.W. That Time the French Intentionally Bombed a Civilian Ship, What Those Nasty White Chunks That Sometimes Come From Your Throat Are, The Difference Between a Fact and a Factoid, Marilyn Monroe was Not Even Close to a Size 12-16, A Japanese Soldier Who Continued Fighting WWII 29 Years After the Japanese Surrendered, Because He Didn’t Know. 4.8 out of 5 stars 128. Today, the Morton Salt Company adorns its packages with the sixth version of the umbrella girl – the one with the yellow dress and a daydreaming gaze that evokes the spirit of 1968, the year she debuted. The illustration epitomized wholesomeness and innocence. One factor that persuaded Thomas Jefferson to launch the Lewis and Clark expedition was the rumor that a great salt mountain could be found near the Missouri River. i am sitting here right now with the 1941 Morton Salt Girl. Up until 1941, she was coloured in only blue and white, yellow was added to her colour scheme that year and has remained since. The Morton’s story begins in the 1880s, when a man named Joy Morton invested in a Chicago-based salt company. Morton Salt Iodized Sea Salt, 26 oz (2 Pack) w/ Custom F.O.Y Measuring Spoon and Clip. Her curly blonde locks shift to straight, brown hair. Ad Icons: Morton Salt Girl now. 1910 The company was incorporated as the Morton Salt Company. 5 out of 5 stars (48) 48 reviews $ 2.70. Many branding enthusiasts and authorities continue to name the Morton Salt Girl and the slogan “When It Rains It Pours®” one of the greatest branding triumphs of all time. The ad team came up with a long list of marketing plans. She has a name Caroline from Landrum S.C. the little girl was kidnapped because of the commercial. Since the Morton Salt Company first debuted its Salt Girl ad campaign in 1911, the saying, “When it rains, it pours”, has become a part of our lexicon. Your email address will not be published. Although her appearance has changed slightly over the years, her message has not. The logo was produced as part of a series of ads in Good … The company paraphrased an old adage for the accompanying catchphrase: “When it rains it pours.” The ad debuted in Good Housekeeping magazine in 1914. See more ideas about morton salt, morton salt girl, morton. Perhaps not surprisingly from that, evidence of early human settlements are often found near sources of salt. $13.71 $ 13. Morton Salt: The Morton Umbrella Girl. Morton begins adding magnesium carbonate, an anti-caking agent (since changed to calcium silicate) to create the first free-flowing salt. The Morton Salt Girl is a human female between the ages of 7 and 9 years old. Its previous headquarters was at 123 North Wacker Drive. She has always been seen wearing a dress and holding an umbrella and a pouring salt container in rainy weather.