Again, the audience was mixed; there were three women and two men on the client side. Their proposal would emphasize Deloitte’s view of projects as collaborations; the team would walk in the client’s shoes. This is not to say, though, that all animated films made by women are overtly feminist or activist. And yet, they both instill discomfort and fear at women’s laughter and direct address. International Journal of Business Governance and Ethics. The women’s scores dipped to 75 percent, while the men’s jumped to 93. By recognizing that they have relied on one way of selling, which might not serve them as well when a woman is on the other side of the table, they gain a perspective that allows them to be more effective in any client-facing situation. Scholars and filmmakers in this period jointly examined how women were always the objects of representation, and rarely subjects with agency, particularly in mainstream, Hollywood cinema. Wear it because you want to. I suspect they don’t take this approach with male clients.”, We also learned that women see a big meeting with a potential service provider as a chance to explore options in collaboration with an expert resource, while men see that event as a near-final step in the process, when they are narrowing down and choosing among options. Interviews with experienced buyers of professional services in 18 large organizations—and observations of meetings with hundreds of prospective and existing clients—revealed significant differences between men and women as B2B buyers. Notably, Gallagher highlights her whiteness and often explicitly acknowledging her own privilege. Taking this point as inspiration, reading Sally Cruikshank’s Quasi at the Quackadero “against the grain” — and alongside those contemporary animations inspired by it — reveals how this film is deeply symptomatic and illustrative of anxieties that arise from changing social landscapes. The animation itself is reminiscent of old Fleischer Studios films featuring Betty Boop or Popeye. This turned out to be a good call. It causes people to live in tension between reality and a super spiritualised perspective of family life and women’s role in it. Pilling especially has worked to bring focus to women’s animation by writing Women & Animation: A Compendium (1992). This is precisely what both Janie Geiser and Martha Colburn often do in their films. There are more differences worth noting, some of them quite subtle. We first share research-based insights about the differences between men’s and women’s decision-making, communication, and interpersonal styles. Kuhn begins her groundbreaking work on feminist cinema, Women’s Pictures: Feminism and Cinema, by stating: “This book is about feminism and cinema: it assumes, therefore, a relationship of some kind between two sets of practices, and explores various points of overlap and intersection between them.” [1] I argue for the importance of reading animation and feminism together in this way, especially now, as we enter what some have described as feminism’s “fourth wave,” an intersectional movement based heavily on using the internet and media (especially social media) activism to both imagine and enact political change. Dress code is part of that overall teaching. That women were far, far less likely to be playwrights than men in Shakespeare’s society. Molly Raycraft spoke to the women bringing support to fellow female marketers through women’s networking groups.Networking groups can be an efficient way to meet valuable contacts and gain ideas. Be nimble and prepared to shift from what you rehearsed. The process might take significantly longer than 30 minutes, but it is more likely to result in a satisfying outcome. With the high rate of women in animation programs and the lackluster percentage of women in leadership roles in the industry, the paucity of critical writing on animated films made by women should come as no surprise. This variation in style shows up in the approach to a request for proposal. The intersection of politics and image is exactly where most feminist film studies begin. Cruikshank’s film existed on the margins of experimental and avant-garde films of the 1970s, as they too fought for recognition in more mainstream arenas. For example, women see a meeting with a candidate service provider as a chance to explore options in collaboration with an expert resource, while men see that event as a near-final step in the process, when they are narrowing down and choosing among options. Colburn intercuts contemporary images of protesters with older, appropriated images that feature racist and colonial depictions of indigenous peoples. On the basis of these and other findings, Deloitte established a rigorous training program to raise awareness of differences in decision-making styles and of the need to adapt sales approaches accordingly. Ask her what she does for a living. It may sound like a stereotypical, simplified breakdown, but for me, being a successful woman in business means I am celebrating these attributes and combining them with analytical, critical maneuvers when needed to allow the best to unfold. “We don’t want to see the top person and not the rest of the team,” one told us. For instance, while Gallagher’s Mace is explicit about its feminist themes, Bechtold’s tale is, again, dreamy and metamorphic. Unfortunately, it is now out of print. If she deviates from the line of thinking you are presenting, do you go with the flow or try to force the conversation back to your agenda? Use Effective Techniques. For men, the RFP is a tool for bounding the scope of an engagement and for clarifying needs and decision criteria in advance; it outlines the rules of the game, and sellers take their best shot at winning by those rules. Recognizing that the majority of our partners and managers, including those who were female, had honed their skills selling to men, and that a rapidly growing percentage of our potential clients were women, we realized it was time to reexamine our assumptions about how to explore opportunities and close deals. The “honchos” are welcome to join the discussion, but for their experience and insight, not their obeisance. A March 2013 study of more than 600 corporate board directors published in the International Journal of Business Governance and Ethics bears this out. The body is not on the screen, rather it is in the image, in the transitions and cuts, just as their names are printed in the rolling credits. Geiser’s film Valeria Street (2018) animates ephemera found after her father’s passing (20 years earlier). This paper finds that creativity itself is more strongly associated with stereotypically masculine characteristics and that a man’s work is more likely t… [1] Anette Kuhn, Women’s Pictures: Feminism and Cinema, 3. While collage and montage, as they are borrowed terms from art history and film theory respectively, are always meant to point to the constructed nature of the piece, this meditation on gender, labor, and power holds the sense of Geiser’s presence within the layers of the film, even though no female form is on screen. Donate to support new essays, interviews, reviews, literary curation, our groundbreaking publishing workshop, free events series, newly anointed publishing wing, and the dedicated team that makes it possible. You'll then be redirected back to LARB. In her meeting with you, the female executive is aware of you as a knowledgeable resource on her organization’s problem and as a useful sounding board for novel ideas. Single women may feel that somehow they’re missing out on the calling of motherhood and wish they didn’t have to work a job. Openly political in nature, this film weaves animation with activism and still holds on to elements of dreaminess present in something like Pitt’s Asparagus. Heightened Creativity . Within this context, the primary relationship between Anita and Quasi, which started on shaky ground at the film’s beginning, breaks down and Anita eventually pushes Quasi into a “time hole.” His fate is sealed as he is forced to live in the prehistoric era. When I blend my intuition with my creativity, whether it’s for product development or an ad campaign, I thrive and feel invigorated. She is also sizing you up as a creative collaborator. However, it’s also important to note that women who had experienced these interruptions were much more likely than men to say that this had a negative impact on their career. About a fifth of women reported that they’re frequently the only woman (or one of the only women) in the groups of people they work with at the office. That said, if the most salient fact you have about a prospect is that person’s gender, it’s good to know what tendencies are associated with it. Our partners and managers have improved their emotional intelligence and their ability to deal empathetically with all prospects and clients (and with teammates and family members). As women increasingly populate the ranks of management, it makes sense to gain a clearer understanding of the role that gender plays in B2B selling and service delivery. Support our writers fund and the writers who continue to push literary boundaries online and in print. We were surprised, given such rich reserves of gender-related B2C studies, to find no significant research to provide an answer. We knew that women, as a group, experienced work in a professional services firm differently, and we had a women’s initiative (known as WIN) whose mission was to drive marketplace growth and create a culture where highly talented women would choose to work. It's all about context. Wear it as a form of creativity … Notably, animation, politics, and moving images are gathered within this short film. A good night’s sleep is also key to brain development, and HMS researchers have shown that using blue light-emitting screen devices like smartphones before bedtime can disrupt sleep patterns by suppressing secretion of the hormone melatonin. Women in flashy stilettos work hard and have excellent taste. Others may be happy to forgo husband and kids and find joy in a career. Print Quarterly Journal + a limited-edition tote + all the perks of the digital membership. Why? However, exceptions do exist. Not impressed by the slacks selection, or pleasantly surprised by something else, she readily adjusts her goal. Most women who are senior executives today have experienced and seen plenty of gender-based inequity and are sensitized to the micro-level signaling that goes with it. First, we had offices in the Philippines; second, this factor had not been mentioned anywhere in the RFP. Seven years ago, we know Deloitte was losing opportunities because we treated buyers with a one-size-fits-all approach. Islam has strongly emphasized the concept of decency and modesty in the interaction between members of the opposite sex. Understand your network structure. Men tend to end a conversation once they connect with a good idea or solution, while women are inclined to be more inquisitive, wanting to hear everyone’s thoughts before deciding. And then there are films like Lisze Bechtold’s Moon Breath Beat (1980) — a highly experimental animation of 2-D drawing that was even deemed “culturally, historically, or aesthetically significant” by the National Film Registry — that is never written about or discussed in reference to women’s animation or even experimental film, although it evokes both quite readily. Call it women’s intuition but I have a sneaking feeling you already do this at some level. One aspect of this high-stakes meeting was different from the partners’ usual experience: Half the client attendees were women. The training, which Deloitte believes has given the firm an edge in the marketplace, has improved partners’ and managers’ interactions with all prospects and clients. “I want to be able to introduce my fourth-tier lawyer to that person’s counterpart.”. That women in general had far less personal freedom than men in Shakespeare’s era. “We understand you are on a journey to find the best partner,” we tell prospects, “and we recognize that your perspective will evolve as you speak with us and our competitors.”, Another difference we heard about is that traditional male buyers want the buyer’s power over the seller to be acknowledged. 2 Timothy 1:5 ESV / 19 helpful votes. 1521, Los Angeles, California, 90028, United States, http://lareviewofbooks.org permission to email you. For example, men often nod when something the speaker has said is familiar to them or they agree, and they want the discussion to move on, whereas women tend to nod to signal interest in what is being said and to encourage the speaker to elaborate. Slides, collage, and geometric shapes are layered and cut into montage creating a sense of active construction. In teaching men how to sell to women, we’re really teaching them how to understand people as individuals. The workplace and the marketplace increasingly reward those who are seen as true “innovators.” Surveys of top business executives have identified “creative thinking” as the ability valued most in employees and one of the most important skills for the future. In response to an internal survey, 70% of our senior managers told us they perceived that selling to women was different from selling to men. She leads Deloitte’s brand, reputation, digital, corporate communications, and corporate citizenship efforts. So beginning in 2006 we set about conducting our own, interviewing experienced buyers of professional services, both men and women. The study’s authors also observed that female directors engage more effectively with the multifaceted social issues and concerns that increasingly confront corporations. ON THE SURFACE, Sally Cruikshank’s animated film Quasi at the Quackadero (1976) and Martha Colburn’s film Stand With Standing Rock (2016) do not have much in common. Frequently overlooked in terms of feminist film, media, and activist studies, animation warrants more attention for its critical power and potential, as both a historical marker of women’s struggles centered on the personal and the political, as well as the contemporary flourishing of feminist animators intentionally deploying films as activist texts. Digital Quarterly Journal + archive + member card for participating bookstores + our weekly newsletter and events invitations. There's no right or wrong. To do this, it is necessary to think about the gaps in animation history, where women’s work, especially as creative directors and artists, is still being uncovered. Today women occupy about half of all managerial and professional positions in the United States, including 37% of management jobs and 60% of accounting and auditing roles, according to the Bureau of Labor Statistics. And whereas male buyers expect head honchos to be present at the meeting, female buyers are more interested in talking to the people they will actually be working with. We know from decades of research that women tend to behave differently than men as shoppers in business-to-consumer (B2C) settings. It is a demanding, full-time endeavor, requiring all of their creativity, energy, and ingenuity. The fluidity of animation seems potentially potent to the needs of current, media-based feminist activism, while gesturing to a historical relationship between animation and feminism that has yet to be fully examined by scholars and critics. She wants to know about the person she will be working with, and your usual approach might not reveal that kind of information. I am the MACE in my pocket, waiting to blind you. Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses -- and shares the radical idea that, instead of the rare person "being" a genius, all of us "have" a genius. This was interesting. Save $10 when you subscribe for a whole year! In 2005 seven partners and senior staffers at Deloitte (including the male coauthor of this article) prepared for a meeting with a prospective client, a large hospital undergoing an exciting transformation. And yet, she says, women still face challenges in even the smallest workplace exchanges. They insisted that only three people from Deloitte be present at the meeting. The more you know about the individual, the less it makes sense to rely on general findings about a group of which he or she is part. I am reminded of your sincere faith, a faith that dwelt first in … Animation, however, centers on imaginative power, and these films all demonstrate how female-identified and feminist animators illuminate private creative agency, shaped under patriarchy, through a range of political statements and commentaries on public life that seem to flourish especially in animated films. If questions she raises seem unrelated to the proposal on the table, assume that she is probing for information that could be instrumental to her decision. Had our people been more attuned to the buyers’ discovery process, they might have recognized the moment when the Philippines presence became not only a factor but the deciding factor. Indeed, even the partner who called women fickle went on to say, “They are so much more rigorous in the way they explore possibilities and evaluate vendors.”. But women continually seek a creative solution—listening for ideas, adjusting their understanding of what is important, and asking for relevant details. Senior executives at Deloitte, recognizing that an increasing number of potential clients are women but that executives have honed their skills selling to men, decided to conduct some research on the matter. It looks a lot like a conventional Saturday morning children’s cartoon. “Boredom is the space in which creativity and imagination happen,” he says. Of the two films, only Pitt’s is taken up in feminist film scholarship, most notably in Judith Mayne’s book The Woman at the Keyhole: Feminism and Women’s Cinema (1990). Groups such as Women in Animation point out the growing numbers of women gaining the skills to create animated films. The client later told us that having the Indian manager present in the meeting was critically important and that it was great for the client to meet her counterpart on our team. They default to sports metaphors. While a male client might prefer sitting next to a consultant to confer about something, women more often choose a seat across the table, wanting to speak face-to-face. We encountered this difference in a proposal that a Deloitte team made to a large technology company in 2007, just when we were starting to rethink our approach to female buyers. They spend more time finding the ideal solution. They are more likely than men to see things through a gender lens and to bring to new interactions their accumulated experience of dealing professionally, academically, and personally with men. Many of Gallagher’s other films are also directly political and feminist. While hopeful that we would discover attitudinal and behavioral patterns in female business buyers, we resisted generalizations in the style of “men are from Mars, women are from Venus.” Every individual falls somewhere on a spectrum and brings traits associated with both masculinity and femininity to the relationships and tasks of everyday life.
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