So, do you think DePodesta is part of the solution or not? At stake: fate of franchise, future of analytics in football and DePodesta's legacy. “I can tell you certain decisions you make, whether it be for protection or when to run certain plays, you have that in mind and you have some information that was able to be gathered by compiling that data. 02/09/2016 Rudly Raphael . His official title is Chief Strategy Officer, which lends itself to interpretation, and he rarely speaks to the media. But the team’s renewed focus on analytics in a data-hungry league has created opportunities for current students like Papanek. In 2016, the Cleveland Browns turned to Sashi Brown and Paul DePodesta to run their franchise. Later, DePodesta joined the Oakland Athletics in 1999, where he became known for his use of sabermetrics and the advanced use of analytics when seeking free agents and draft prospects. There is. © 2005-2021 CBS INTERACTIVE ALL RIGHTS RESERVED. So is DePodesta a part of the team to bring the Browns back to relevance or just another guy caught up in a Browns front office power struggle? We have to get this right. “My feeling has been that — and I have talked to Jimmy about this — let's get the head coach in place, let's get the GM in place, the rest of it will work itself out,” he said. “We need some stability to get it the right way and then carry it out over a long period of time," he said. By Rudly Raphael. That turned out to be Kevin Stefanski, who fielded his own questions about analytics in his introductory press conference. Desperate to address organizational chaos, Browns owner Jimmy Haslam reached into the world of baseball analytics and hired Paul DePodesta of … thinks his role in the Browns organization is misunderstood. The analytical approach of DePodesta is going to be used to make a calculated hire to coach all of Dorsey’s talent moving forward. "It is not necessarily about numbers and spreadsheets," he said. "Forget about financial cost, there is a cost to turnover. I mean, look, everything we do in these jobs, is really built around uncertainty. “But it is the framework we used to try to come up with the best candidate.”. “Look, I am far away from having all of the answers,” he said. The additional information doesn’t overrule football lifers with football experience. “Paul is a very smart guy,” Haslam said. 2 … DePodesta has spent most of his time with the Browns in the greyest area of the Browns’ power structure. The Haslams appear to believe he’s doing that job well considering they let him run the coaching search. –AP Photo/Paul … DePodesta said the Browns continual upheaval of the coach and general manager cannot continue. The common perception surrounding the analytics movement is that it promotes numbers over people. Many thought Dee and Jimmy Haslam went into the process thinking the most recent opening was Patriots offensive coordinator Josh McDaniels' for the taking. He previously served as a front-office assistant for the Cleveland Indians, Oakland Athletics, and New York Mets. And ultimately, Kevin checked all the boxes.". The Moneyball methodology has become a mainstay strategy for business leaders looking for new approaches for overhauling stagnant systems. "Now, we cannot jump from year one to year 10 in two years, it is going to take a while. Quarterback Baker Mayfield and … They fuel testing of new medicine, protect our borders, push the Warriors to the NBA title, and even guide personal decisions, whether used consciously or not. The year after leading the Dodgers to their first playoff win in 16 years, he was fired after the 2005 club finished with its wors “So I should not use the term ‘real football players’? " We interview these guys, we test them. Our scouts go out and not only watch tape on all of these guys, they meet their coaches, they meet their teammates, they talk to the trainers. I mean, that is kind of the foundation of what we do. Indeed, Paul DePodesta is happy to work under the radar. The teams that are great are relentless about implementing that way. They drive major business decisions, engineering, and everyday life. “When I think of analytics, I just think of having sure frameworks to make decisions under uncertainty,” DePodesta said. In 2016, less than five months after he joined the Browns, DePodesta once again found himself in an unfamiliar draft room. The use of analytics — or the systematic analysis of data and statistics—is not a new concept in professional sports. We are looking to make informed decisions. DePodesta set the record straight that his role will not be in the side of football operations. Meetings, discussions, and even a voice in the headset do not mean analytics people will override the football coaches. Shortly after Stefanski's introductory press conference, DePodesta met with the media and gave his thoughts, including how he thinks his role in the Browns organization is misunderstood. (Photo by Jason Miller/Getty Images). Moneyball, for example, is often quoted as the story that formed the base of the sports analytical science in Baseball. "These things are difficult. The other thing I will say is, there is not one way. The question posed to Paul DePodesta during his media availability on Tuesday was simple: what do you do for the Browns? "It is not necessarily about numbers and spreadsheets," he said. DePodesta was also general manager of the Los Angeles Dodgers. Statistics are much more than numbers. Though the claim is not altogether wrong, it is vital to keep in mind that Paul DePodesta’s Moneyball methodology was no different than the analytics we learn as students and applicators of basic statistical methods. Paul DePodesta is an American football executive and former baseball executive who is the chief strategy officer and de facto president of the Cleveland Browns of the National Football League. 01 February 2016 . Moneyball’s Paul DePodesta Brings Data Analytics to PDS2017 October 15, 2016 / 0 Comments / in PDS Super Conference / by pdsmarketing. “The people who work in research, etc., we are probably some of the most uncertain people in the building. Paul DePodesta has made a career of evaluating, measuring, and assigning value to talent, as documented in Michael Lewis’s book, Moneyball: The Art of Winning an Unfair Game. But to take a stab at summarizing that gobbledygook, it sounds like DePodesta’s job is to ensure that the Browns are using the most efficient methodology in everything they do. Statistics are much more than numbers. They fuel testing of new medicine, protect our borders, push the Warriors to the NBA title, and even guide personal decisions, whether used consciously or not. Paul DePodesta hiring raises questions, but not about analytics If a top team hired an analytics expert, we'd call it forward thinking. In the past, I’ve worked for The Athletic and clevelandbrowns.com. DePodesta was loosely portrayed as the character Peter Brand by actor Jonah Hill in the 2011 movie, Moneyball portraying the Oakland A's use of analytics. Haslam would have been uneasy, at best, with the growing friction if the team had met internal expectations. “If you weren’t already doing it this way, would you do it this way?” The question can be presented in a way that solicits employee collaboration. So what frameworks can you create that at least stack the odds in your favor. DePodesta said there is no question the Browns have to find their own identity or way and stay with it. When I think of analytics, I just think of having sure frameworks to make decisions under uncertainty. (Photo by Jason Miller/Getty Images), Notre Dame Draws Line In The Sand For 2021-22 NCAA Return, Playmaker Redefining Former And Current Athletes’ Careers Such As Nate Robinson And Larry Sanders, Selection Sunday 2021 Schedule, Time, TV, Live Stream And NCAA Tournament Bracket Predictions, Caris LeVert Will Return To Action At The Perfect Time For The Indiana Pacers, WWE Reportedly Hoping For Huge Crowd Of 45,000 Fans At WrestleMania 37, Sixers Dodge A Major Bullet With Joel Embiid's Knee Injury Scare, ‘Chocolatito’ Gonzalez Vs. Juan Francisco Estrada II: Odds, Records, Prediction, Irish Soccer Club Bohemians Partners With Grammy Nominee Fontaines D.C. To Highlight Homelessness. "I think I may have a very different conception of what everybody else has. Paul DePodesta is way ahead of the schedule imagined by Theo Epstein. “I mean, look, everything we do in these jobs is really built around uncertainty. Paul DePodesta’s approach to process change is wrapped around one simple question. DePodesta said laughing about John Dorsey's comments when he became GM. As for why the Haslams have entrusted DePodesta with more power, it’s hard to say. What we are going to call on third-and-eight. But it is the framework we used to try to come up with the best candidate. I think we have gotten better and better at that every single year and I think we will continue to get better at it going forward.”. I understand that. That collaboration is aimed at accelerating change-acceptance from the affected workers. "For us, in terms of what the analytics said about. "No, like I said, we learn something new every year and I think people may have assumed that we were doing something in 2016 or 2017 that really is not close to reality, but I think we have gotten better and better every year in terms of our preparation for our draft in how we synthesize all different pieces of information. Those are not numbers or again spreadsheets, or anything like that. Chief Strategy Officer Paul DePodesta talks to the media following the hiring of Kevin Stefanski as the Browns new Head Coach. Competitive advantages included analytics, psychology and information gathering, … Paul DePodesta and Sashi Brown. Paul DePodesta and the Power of Analytics. Stefanski called analytics a “tool” that helped him make more informed play-calling decisions as the Vikings’ offensive coordinator. I expect to be here.". "I look at that as an analytical process, right," he said. CLEVELAND -- In the aftermath of the hiring of Kevin Stefanski as the Browns newest head coach, Browns Chief Strategy Officer Paul DePodesta was portrayed by some in the media as having won the power struggle in the process. The fact the season went down the tubes ended Haslam’s trust in Dorsey. So what does this guy do? While Cleveland Browns executive Paul DePodesta was waiting in line to head home from the NFL Combine, he says he heard several of his peers … General Manager Andrew Berry … If that’s what DePodesta tells his kids, they’ve surely given up trying to explain their dad’s job to their friends. While in Oakland, DePodesta hired Dave Forst, another Harvard graduate, who currently sits as assistant General Manager of the Athletics. That is what we want and ultimately, if we want to be a championship-level organization which is what we are shooting for, that is what they have. Let’s be honest, … Whether that is hiring someone, whether that is how we do scouting, whether it is how we look at things with numbers. What we are going to call on third-and-eight. #Browns Paul DePodesta on the use of analytics pic.twitter.com/sKm1lZR6qY. “…He is a great contributor, his role will remain the same and Paul is going to do everything he can to make the head coach and the general manager, once we select that person, successful, so we feel really good about Paul’s role and his ability to affect the organization.”. "I think people have a really warped view of what analytics is," DePodesta said. We talked about what we are looking for: we are looking for someone for the next 10-plus years. And DePodesta seemed confident he’ll remain with the Browns despite the reports that said his contract expires soon. Analytics is … The one thing we’ve always known about DePodesta is that his principles are grounded in analytics, which is more of a buzzword than a job description. This is what the interview process was. It is all about uncertainty. While DePodesta thrived as Oakland's number two, Dodgers Owner, Frank McCourt took notice. DePodesta himself has been in … “I am looking for any edge we can get on game day. It gives them information that accentuates their already vast knowledge bank. “That really was helpful,” Stefanski said. Opinions expressed by Forbes Contributors are their own. It has been assumed by many that Vikings' assistant GM George Paton might have pulled himself out of consideration for the Browns GM position due to the perception of DePodesta's role. Data Analytics For Pharmacy owners. In the past, I’ve worked for The Athletic and clevelandbrowns.com. And what does the Browns apparent focus on analytics mean going forward? Fans and pundits were quick to react to DePodesta and the analytics department calling plays. Cleveland had the no. Cleveland’s results may not have followed the analytics strategist Paul DePodesta’s initial vision, but a 4-1 record is math anyone can do. After four years, we just got an explanation for DePodesta’s role with the Browns. That’s not the case, according to DePodesta. "You hear about ‘The Patriot way’ or back in the day, ‘The Dodger way’, or whatever it might be. And as he gains more power within the organization, understanding his specific role becomes more important. Someone who could really be, for lack of a better term, the CEO of the football organization, especially in terms of his leadership and his ability to bring everybody together, both on the field and off the field. We are trying to figure out probabilities of different things that might happen or create processes that might stack the odds in our favor.”, I cover all things Cleveland sports here at Forbes. Nor would any explanation including the word “analytics,” but understanding them is important to understanding DePodesta. DePodesta also said part of his role is to help the Browns find their identity as an organization. In Oakland, DePodesta fostered many of his working theories that revolved around the statistical analysis of players. CBS Sports is a registered trademark of CBS Broadcasting Inc. DePodesta was loosely portrayed as the character Peter Brand by actor Jonah Hill in the 2011 movie, It was widely known that DePodesta recommended Stefanski last year prior to the Browns hiring, Shortly after Stefanski's introductory press conference, DePodesta met with the media and gave his thoughts, including how he. Give you a better chance of being successful and whether that is drafting a player, hiring a coach or calling a play. DePodesta answered the first question on Tuesday. They drive major business decisions, engineering, and everyday life. For example, he understood how likely a coordinator was to blitz on a certain down and distance at a certain spot on the field. I write about Cleveland sports, specializing in Browns coverage. I mean, it is exhausting. There is a real cost to that. You may opt-out by. But it’s a good sign that the Browns are part of that contingent, even if we’re still not quite sure what DePodesta does. But it’s a fair question. So what frameworks can you create that at least stack the odds in your favor, Give you a better chance of being successful.”, The information doesn’t even have to be numbers, necessarily. Former Mets executive Paul DePodesta speaks with manager Terry Collins in the dugout before a 2011 game. That advantage can only go so far, though, especially as the NFL at large continues to embrace the analytics movement. We have so much of this information; we have years of it, so let’s use it to our advantage.”. That is our goal here. "I am not going to pick the players but I am going to try to make sure the players we do pick, again, align with our vision of what we believe is a winning franchise.". Dorsey grew increasingly weary and mistrustful of interference in football matters by the analytics department, led by Paul DePodesta. DePodesta, along with a few media members, laughed. I think that is what we have in Kevin.". They all do it differently, so there is not just one way of going about it, but we have to create ours and then own it.”. When we embarked on this, what was this, close to two weeks ago now. "I have had the opportunity to be around some great organizations in multiple sports and one thing that is pretty clear across all of them is that they all have an identity, a way," he said. I think the draft is probably as an advanced hiring process as there is in the world, I mean detailed. These metrics are useful, of course, but do not fairly explain the analytics movement. “I am not concerned about it. Look, I mentioned earlier the frameworks for making decisions. You do not sort of institute a way and then immediately within six months that is the way it is. I sort of dig into all those processes and make sure that they align with our vision and that we all as a group continue to stay aligned and be on the same page.”. Haslam offered the following when asked about DePodesta’s role. Tuesday was the first time DePodesta was the focus of a press conference or media scrum since his hiring in 2016. Former MLB exec Paul DePodesta reportedly running Browns' search for new head coach DePodesta has worked for Cleveland since 2016 but has reportedly never headlined such a decision This isn’t just a maxim we tout to tug at your emotions. That is what we need to do here and that really is my charge. My work can also be found at sanduskyregister.com and you can follow me on Twitter @JimmyWatkins95, © 2021 Forbes Media LLC. "I am a big believer that there is a real cost to change," he said. It is all about uncertainty. Cleveland Browns new head coach Kevin Stefanski and chief strategy officer Paul DePodesta talk about how the organization will use analytics to win games. media after the Browns introduced Kevin Stefanski as the Browns new head coach on January 14, 2020 in Cleveland, Ohio. You look at the teams that played this past weekend and the teams that are going to play next weekend, they do not all have the same way. Bringing ‘Moneyball’ to Medicine: Paul DePodesta on His Time With the Oakland A’s and the Future of Analytics. The Cleveland Browns made a substantial investment in analytics, including hiring Paul DePodesta (the former Assistant General Manager for the Oakland A's made famous in the book "Moneyball"). When explaining the concept through the lens of Browns’ coaching search, DePodesta analogized references and personality tests to “analytics.”, “Those are not numbers or again spreadsheets, or anything like that,” he said. “My kids ask me the same question because they want to tell people at school,” DePodesta said. I don’t think that answer would help DePodesta’s kids with their explanation, either. Jimmy Haslam will rely on Paul DePodesta’s vision, instincts and analytics to create a new coach-dominated organization marked by harmony and strong leadership. It was also reported that DePodesta favored the hiring of current Bills head coach Sean McDermott over Hue Jackson when Jackson was hired.
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