The initiative has evolved into a proud platform for black creatives in Hollywood to be recognized among their peers and community, showcasing their achievements along the way. “Black Twitter is a real thing, and you better come correct,” she said of the nickname for the social media platform’s African American community. INFORMATION “It's about being a lead and being comfortable in your Blackness in every scenario.”. dedicated to all netflix fans. Oprah Magazine participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Tracy sits down with the always working, Elise Neal! Strong Black Bae is a digital series started by Netflix’s Strong Black Lead account, and it is aimed at “putting the spotlight on the hottest and finest talent in the game.” Entrepreneurs Summit In June 2019, the group debuted a historic commercial spot–inspired by the iconic photograph “A Great Day in Harlem”–during the BET Awards featuring more than 47 prolific black creatives starring on Netflix that went viral. We’re so excited to announce SULWE, the animated musical, is coming to Netflix! Quotes, Jennifer Hudson Is Starring as Aretha Franklin. The slogan quickly picked up steam on Twitter, with Latino and LGBTQ communities joining in the conversation. 2018's new spin was released during the BET Awards that June, opening with 17-year-old Caleb McLaughlin—star of the Netflix sci-fi drama Stranger Things—powerfully narrating each line. The group included Alfre Woodard, buzzy screenwriter and actress Lena Waithe, Orange Is the New Black star and transgender activist Laverne Cox, and directors Ava DuVernay and Spike Lee—to name a few. “We saw that we have more content for the African American audience—and more talent—than all other cable and broadcast networks combined,” Watson Banks says. 49.6k Likes, 6,202 Comments - Strong Black Lead (@strongblacklead) on Instagram: “The following classic shows are coming to @Netflix(US). cnx.cmd.push(function() { “So I was like ‘Oh, okay. LISTEN, we’ve heard you, we need more classic Black films on @Netflix.Each month, for the remainder of the year, @Netflix (US) will have a rotation of throwback films. Despite outcries for more diversity—like the hashtag #OscarsSoWhite that was sparked after the 2016 Oscars were...well, so white—the entertainment industry as a whole is still struggling to consistently release diverse content. “We want Strong Black Lead to be bigger than just our team—we want it to be something that people are proud of,” says Myles Worthington, a manager of brand and editorial at Netflix. ️” strongblacklead Verified This week, in our special season two finale, Tracy sits down with the legendary triple threat Debbie Allen. Guests on this season will include Leon Robinson, Kyla Pratt, Bill Bellamy, Blair Underwood, Shar Jackson, Elise Neal, Taye Diggs, Omar Epps, Bumper Robinson, and Debbie Allen. “This is a new day. And yes, the streaming service still has a lot of work to do. The Editorial and Publishing team brings the joy of watching Netflix into the social feed, entertaining fans anywhere they spend their time outside of the service, so they discover new titles to watch and talk more about Netflix. Why not just hire the people who love and geek out about our content to do the work for us?’”, The formula for Strong Black Lead’s success sounds simple enough: Gain the recognition and confidence of people of color by not just saying you support them, but by showing it, both in the work environment, the product, and the messaging. netflix. They get into everything from her breakout role as Yvonne in T.V. “All of our freelancers, editors, and people who run our social are Black individuals. But it’s also about understanding the many shades and layers of its audience—because, as McLaughlin put it in “A Great Day in Hollywood,” there is “no one way to be Black.”, “It's important not just in our community, but for people outside of it, to see what Blackness looks like,” says Worthington. That was Lawson’s brainchild, too. Netflix Strong Black Lead Announces Girlfriends, Moesha, Sister Sister, The Game, And More Black Shows Are Coming Soon [Video] Posted on July 29, 2020 - By hiphopobama Bossip Video She also oversees the team’s popular Twitter account, sending messages to more than 95,000 followers that sound just like a text from your BFF: “AYEEEEEEEEEE WE BACK!! Netflix’s marketing arm Strong Black Lead is a case study in the effectiveness of not only hiring people of color, but giving them the tools to make their ideas a reality. We stand up on any stage and every screen.”. As if Netflix didn't already have tons of amazing Black content to binge to our heart's content, they just announced that a brand new slate of some our favorite classic Black sitcoms will be available to stream in the coming months.. With a tweet from the streaming giant's Twitter account @StrongBlackLead, it was announced that seven hit Black shows from the '90s and 2000s are hitting Netflix … added by KEISUKE_URAHARA. Strong Black Lead means so much more than just the lead character—it’s something that you can feel deeply inside of yourself.”. strong black legends. Your Money, Your Life, LATEST LISTS BLACK ENTERPRISE is the premier business, investing, and wealth-building resource for African Americans. No, Netflix isn't the only place to get content. Our editors handpick the products that we feature. By spring 2017, there was a core group of marketers, publicists, and social media experts using their positions as Black and brown tastemakers in entertainment to ensure that every person bingeing content felt represented when they logged onto Netflix. strong black lead. As he began to see an increase in coverage, he decided it was time for Netflix to broadly publicize their diverse stories. }); EVENTS 3,068 Likes, 50 Comments - Strong Black Lead (@strongblacklead) on Instagram: “New, black, and popping on Netflix this month - right on time for cozy season. Maya Watson Banks, Netflix’s director of brand and editorial, arrived at the company just as #FirstTimeISawMe was rolling out. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Netflix has been putting an emphasis on Black talent and the influence our culture has had on entertainment since the outset. Defeating larger than life forces trying to flip our world upside down. Currently, only 6% of Netflix’s employees are African American. One partner, Netflix, has also proven that they continue to prioritize Black stories, making ‘Strong Black Leads’ not just an Instagram page, but a movement. Strong Black Lead means so much more than just the lead character—it’s something that you can feel deeply inside of yourself.” entertainment industry Netflix podcasts previous post Based off of Oscar winner Lupita Nyong’o’s New York Times bestselling book, … C’est avec une grande surprise que l’annonce de l’arrivée de ces séries sur Netflix est accueillie. De Moesha à la série Sister Sister, Netflix vient d’annoncer la diffusion de ces classiques des années 90 et début années 2000. Black Men XCEL The company announced that it will bring back the Strong Black Lead podcast on March 3 for the second season of Strong Black Legends. I’m going to start trying some things out!'”. Our goal is to be the world’s largest and most influential entertainment publisher. !” With Black creators working behind the scenes, that palpable excitement is genuine—and as Watson Banks points out, it builds a trusted connection with their followers. 653.7k Followers, 658 Following, 2,439 Posts - See Instagram photos and videos from Strong Black Lead (@strongblacklead) And last year’s relatable commercial featuring Black women Netflix-and-chilling with face masks, nail polish, and bubble baths instead of dates? The clip was inspired by the historic 1958 “A Great Day in Harlem” photograph that showcased the golden age of jazz musicians. “We want Strong Black Lead to be bigger than just our team—we want it to be something that people are proud of,” says Myles Worthington, a manager of brand and editorial at Netflix. Viewers needed to know that Netflix was a champion for their stories—an at-your-fingertips, millennial-friendly equivalent to television mainstays like cable's BET and TV One. In a post shared on Instagram, illustrator and street artist, Karabo ‘Poppy’ Moletsane shared an exciting new collaboration with online streaming giant, Netflix, and Strong Black Lead.The multi-talented creative shared a portrait of what she created for the first African original series, Queen Sono, featuring South African Actress and TV personality, Pearl Thusi. Worthington started out small, with a monthly newsletter sent to Black media outlets and journalists highlighting their content for and by people of color. But at 17%, in 2017 the streaming service still had the highest percentage of shows with a Black showrunner—six out of 36 original series. The creation of the group started with Worthington, who had the idea when he first arrived at Netflix in 2016 as a manager in consumer public relations. #OnMyBlock season 3 is officially in production babyyyyy!!!! Strong Black Lead means so much more than just the lead character—it's something that … This content is imported from Twitter. It’s diversity of thoughts, behaviors, and characters. Then there was Beyoncé’s own record-shattering documentary chronicling her Coachella performance, Homecoming, the first of a reported $60 million three-project deal with Netflix. Contact You may be able to find more information about this and similar content at piano.io, "Judas and the Black Messiah" Real People, Fred Hampton Jr. Is a Key Voice for Racial Equity, The 52 Best Black Movies on Netflix Right Now, 25 Civil Rights Leaders of Past and Present, 22 Powerful Martin Luther King Jr. ABOUT In August 2017, Strong Black Lead launched their first social media campaign, in partnership with The Huffington Post’s vertical Black Voices. From the company’s Strong Black Leads sub-brand, which aims to amplify Black voices and stories, to their recent acquiring of several classic Black sitcoms, the streaming service has continued to place Black thespians front and center. About Strong Black Lead is a sub-brand of Netflix that amplifies content specifically targeted to various slices of the Black experience. SBL is overseen by Watson Banks as the director of brand and editorial, and is comprised of a team led by Worthington, along with Lawson, Kimberley Okereke in brand and editorial marketing, and Danielle Howe, the group’s community manager. That very notion is the magic sauce behind Netflix’s Strong Black Lead, a team of Black executives at the streaming giant that are amplifying the service’s content for people of color. In addition to attention-grabbing advertisements like “A Great Day in Hollywood,” they produce YouTube interviews with the stars of their most popular shows, put out a regular podcast, and engage with viewers via @strongblacklead on social media. A day for our generation to see untold experiences of our Blackness.”. Next, viewers are waiting to see what comes out of production deals with names like Shonda Rhimes, Kenya Barris, and Barack and Michelle Obama, who are all slated to release projects on the streaming service within the next few years. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Strong Black Lead launched in Feb. 2018 with the goal of engaging and empowering black viewers with content that highlights their culture. “The Essences of the world weren't writing about our content, because we weren't pointing out the projects that catered to what the Black audiences were looking for,” he says. Netflix -This week, Tracy sits down with Kyla Pratt - the Hollywood legend who’s been getting to the entertainment bag since the age of 8.... video. And coincidentally, that "Great Day in Hollywood" moment debuted just two days after the company fired public relations chief Jonathan Friedland for using the n-word. With relatable marketing campaigns, real-time social media conversations, and a constant push for more Black content, the streaming service is unapologetically celebrating the experience of people of color—and encouraging the rest of us to do the same. Playing kings and queens of our neighborhoods. As they each look defiantly at the camera, the message is clear: They’re Black and here to stay. This content is imported from YouTube. The original image was shot by photographer Art Kane for Esquire magazine in the summer of 1958 showcasing the golden era of jazz musicians. Strong Black Lead: Three iconic sitcoms on Netflix SA this November Netflix SA is streaming three much-loved shows – 'Sister Sister', 'Girlfriends' and 'Moesha'. To Worthington, the solution was simple. The podcast was designed to celebrate individuals whose works have shaped Hollywood and black entertainment culture. After all, Dear White People's lead character Samantha White has quite a different viewpoint from Orange Is the New Black's Crazy Eyes...just like She's Gotta Have It's Nola Darling has nothing in common with Family Reunion's Cocoa. Women of Power Summit “We want our team and viewers to wear those words on their chest because they believe the message is empowering. For more stories like this, sign up for our newsletter. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Video of Strong Black Legends: Kyla Pratt | Strong Black Lead | Netflix for fans of Netflix. And I’m beyond elated to announce that the first film will be none other than… B*A*P*S pic.twitter.com/yXNwRTIuzZ. Management pic.twitter.com/YjAgdFVebh, Lawson adds that authenticity both behind the scenes and in front of it is key. “...Representing a limitless range of identity. Partnership Solutions According to a study by USC Annenberg, in 2017, out of 1,100 popular films, just 29.3% of characters were from an "underrepresented racial/ethnic group.” Meanwhile, Strong Black Lead has not-so-quietly made it clear that Netflix isn’t hesitating to carve out space for Black creators, Black stars, and Black audiences. Slowly, the camera zoomed out to reveal McLaughlin surrounded by 47 groundbreaking artists—all Black, and all who've found a home at the streaming service. Strong Black Legends: Kyla Pratt | Strong Black Lead | Netflix. “They can smell bullsh*t a mile away when something's not real, or they're being pandered to.”, "Alexa, play BROWN SKIN GIRL by @Beyonce." Moesha - Aug 1 The Game S1-3 - Aug 15…” Netflix signe un incroyable clip promotionnel, plaidoyer pour les nouveaux modèles médiatiques afro-américains.
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