Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. Of course yes! Don�t u think it�s the turn of Indian Textile Industry to take the leap? Blue Ocean challenges companies to push the boundaries of their industries and offer consumers something unique of immense value. Then where does the problem lie? Select from the icons below to learn more. 34, Sribal nagar The belief that blue ocean strategy is a theory of marketing and a niche strategy. Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations, rather than going head-to-head with competitors, try to create and exploit new market spaces, so-called blue oceans. Its designer name, the elegance of its stores, and the luxury of its materials capture what most customers value in haute couture. Ralph Lauren, the U.S. designer, created a blue ocean of “high fashion with no fashion” by understanding the factors that determine buyers’ decisions to trade up or down from one strategic group to another. Furthermore the Blue Ocean Strategy was awarded with “The Best Business Book of 2005″ at the Frankfurter Book Fair as well as one of the “Top Ten We all know this. The answer is very simple; the basic MINDSET of the Textile Industrialists needs to be changed. Blue Ocean Strategy The ‘Blue Oceans’ represent the ‘unknown market space’ which is free from any kind of competition. That being said, pursuing new channels does have some similarities to the core philosophies shared in “Blue Ocean Strategy”. See examples of organizations that applied the blue ocean shift tools and process to successfully shift from red to blue oceans CitizenM Cofounder Michael Levie, explains how a blue ocean shift led the hotel chain to occupancy rates of 90% and the highest guest-ranking scores in the industry within ten years of opening their first hotel. With Blue Ocean strategy, innovators are able to systematically think through ways to create value for their target customers versus the competition. Since its inception in the mid-2000s, BOS has become one of the most popular concepts in the field of strategy and one of the biggest buzzwords in the business world. Amazon.com: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Audible Audio Edition): Roger Wayne, W. Chan Kim, Renee Mauborgne, Gildan Media: Audible Audiobooks anila1877@yahoo.com De praktijk heeft inmiddels aangetoond dat organisaties die 'out of the box' kunnen denken succesvol zijn. Blue ocean strategy is een wereldberoemd strategieboek en gelijknamig strategiemodel. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The concept of the blue ocean strategy was set out in a book of the same name, by W. Chan Kim and Renee Mauborgne in 2005. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. De Blue Ocean Strategy heeft een belangrijke bijdrage geleverd aan de strategieontwikkeling van organisaties. Blue Ocean Strategy è un modo di pensare basato sull'analisi, con l'obiettivo di creare nuovi mercati, invece di competere in quelli esistenti. the Spinners, the mill owners and all associated with Textile world are aware of this. For SaaS, such an environment is advantageous and promising, with lots of new opportunities. Do get more details in our full 12-page summary. The phrase “blue ocean strategy” describes a market strategy that differs from the conventional approach of entering an established market and attempting to compete with existing players. Read article about A Blue Ocean Strategy For Textile Industry and more articles about Textile industry at Fibre2Fashion A blue ocean strategy enables the creation of new markets, buy moving beyond the boundaries of existing red ocean markets to create uncontested markets. One such value added product, which has now become a Buzzword among the Textile Industry, is AMSLER, � A SWISS TECHNOLOGY�. Today, the idea of going where no business has gone before to find commercial success is often referred to as the "Blue Ocean strategy." Blue oceans need to be created continuously, as real innovations are not just one-time fads. To understand red ocean strategy let us begin by defining blue ocean strategy. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne | Jan 20, 2015 4.5 out of 5 stars 1,341 It is a pacifist marketing scheme and is considered a strategic planning tool for assessing a business. The Strategy Canvas was popularised by W. Chan Kim and Renée Mauborgne in their popular book "Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant". Ltd. WEBINAR: Global trends & opportunities in Nonwovens & Technical Textiles | Register Now! About the author: And your Blue Ocean strategy must provide unique services and capabilities. Blue Ocean Strategy Summary Three Examples of Blue Oceans While this came in Appendix A in the book, this is a good time to cover three industries with repeated blue ocean creation. Blue Ocean Strategy. It�s an overcrowded industrial world and almost all the spinners are competing with each other. Rating: 3.5 out of 5 3.5 (48 ratings) Since its inception in the mid-2000s, BOS has become one of the most popular concepts in the field of strategy and one of the biggest buzzwords in the business world. Continuing with the second installment, today we turn to Lenovo. My Ocean Is Turning Red (LS&Co.) In this context, value innovation is built … Blue Ocean Strategy Examples & Return On Investment. Subscribe today and get the latest information on Textiles, Fashion, Apparel. Slides about blue ocean strategy. The aim of Blue ocean strategy is not to out perform the competition in the existing industry, but to create new market space or a blue ocean. By combining the decisive factors of both groups and eliminating or reducing everything else, Polo Ralph Lauren not only captured share from both strategic groups, but also drew many new customers into the market. This product or machine as it is rightly called is Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Based on an eponymously titled book, this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.”Companies should instead look for new market space and ways to reinvent the industry. The fashion Industry has a constant need for new ideas, attractive variations and therefore its high time the spinners move towards value added segments. India can thus have monopoly in Fashion, Home textile and Garment Field in the globalised market era if all concerned think and act in that direction. These frameworks and tools are designed to be visual in order to effectively build the collective wisdom of the company and also to effectively execute a strategy through easy communication. Your Blue Ocean strategy must result in unique products or assortment which a customer can not get anywhere else. By continuing to browse this site you agree to its. Blue ocean strategy beschrijft hoe een bedrijf zich kan onderscheiden van anderen. The blue color is calm and relaxing, it also symbolizes depth, stability, and even intelligence. We use cookies for better user experience. Advisory Fusion Client with access to all Advisory Fusion Pyramid Blue Ocean Strategy Company branding - Advanced Sales and Marketing Organization No outsourcing of investment selections In house Full Service CPA Firm Obtain PFS Estate attorney on staff CPA on staff FMO providing Price and features, for example, tend to be common ones. This expanded edition includes: • A new preface by the authors: Help! Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Modelo INDITEX: Un Océano Azul en la Moda (Inditex Model : A Blue Ocean in Fashion) Guerrero Garcia, J. Blue Ocean Company is een werkplaats voor innovatie, verandering en transformatie. We use cookies to ensure you get the best experience on our website and continuing implies your consent -. A trend with Amsler effects in knits and Fine woven fabrics is already felt in the market. The belief that blue ocean strategy sees competition as bad when in fact it can be good for companies. Polo Ralph Lauren’s blue ocean strategic move illustrates the potential to create new market space by looking across strategic groups in an industry, path two in blue ocean strategy’s six paths framework. De Blue Ocean Strategy (BOS) (Engels voor Blauwe-oceaan-strategie) is een bedrijfsstrategie.De strategie werd in 2005 gepubliceerd in het gelijknamige boek, geschreven door W. Chan Kim en Renée Mauborgne van The Blue Ocean Strategy Institute van INSEAD.De kern van de strategie bestaat erin nieuwe markten te creëren, de Blauwe Oceanen.Dit staat in tegenstelling met het in een bestaande … If you wish to reuse this content on web, print or any other form, please seek for an official permission by writing to us on editorial@fibre2fashion.com. Kovaipudur Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations, rather than going head-to-head with competitors, try to create and exploit new market spaces, so-called blue oceans. Introduction to Blue Ocean Strategy The term “Blue Ocean” stems from the idea that there are opportunities in each industry to move from the ultra competitive battles around price and features (red ocean) into a new market reality where your typical competitors are either non-existent or irrelevant. Red ocean vs blue ocean. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Blue Ocean Strategy. The crucial strategy here is to stop competing with others. Blue Ocean Vs Red Ocean strategies (6 major differences) ''Red Bull Case study'' Published on June 2, 2016 June 2, 2016 • 94 Likes • 5 Comments W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute.They are the authors of Blue Ocean Strategy, which has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. Coimbatore - 641042, To read more articles on Textile, Fashion, Apparel, Technology, Retail and General please visit www.fibre2fashion.com/industry-articleTo promote your company, product and services via promotional article, follow this link: http://www.fibre2fashion.com/services/featrued-article/featured_article.asp. Abstract: Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations, rather than going head-to-head with competitors, try to create and exploit new market spaces, so-called blue oceans. The official website. Blue Ocean Strategy – Uber (Ridesharing Service) - Disruptive Cab Booking Service 1. All the examples on the book are base in market research. Methodology/Approach: In the first part of this study, an extensive literary review is presented, solely focused on Blue Ocean Strategy and Business Model Innovation. Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. Blue oceans offer firms areas of uncontested competition easing their … Fibre2fashion.com does not warrant or assume any legal liability or responsibility for the excellence, accurateness, completeness, legitimacy, reliability or value of any information, product or service represented on Fibre2fashion.com. Infact all those BIG �S� i.e. Here are a few examples of blue ocean strategic moves from a variety of different industries and sectors. Blue Ocean Strategy - Three ε Principles of Fair P... Blue Ocean Strategy - Conventional Wisdom vs Tippi... September 86. Sep 28 27. In creating Polo, Ralph Lauren combined the most attractive features of two strategic groups in fashion: haute couture and classical lines. A key concept of this blue ocean strategy is value innovation. 4 ABSTRACT Purpose: Aim of this dissertation is to investigate whether Eataly, the largest wine and food marketplace of the world, entered a Blue Ocean via Business Model Innovation. Anila. The research of W. Chan Kim and Renée Mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we studied depict similar patterns, whether blue oceans were created in for-profit industries, non-profit organizations, or the public sector. Fibre2fashion.com does not endorse or recommend any article on this site or any product, service or information found within said articles. However, the spinners have to take the initiative in connecting all the concerned people in value chain to earn higher and sustained profit margin. Brands and retailers are looking for new products. Blue Ocean Strategy | Blue Ocean Shift are about how you can create new market space and make the competition irrelevant. India is in the midst of exciting possibilities and as we know has already demonstrated its capabilities in Software development. I don’t know if I’m suggesting something as radical as the authors of the book “Blue Ocean Strategy” would suggest – I’m merely advocating you change the channel by looking beyond your existing business. Blue ocean is a slang term referring to the uncontested market space of an unknown industry or innovation. Formulating your Blue Ocean Strategy ANALYSING THE MARKET: TOOLS AND FRAMEWORKS. The aim of Blue ocean strategy is not to out perform the competition in the existing industry, but to create new market space or a blue ocean. Show more Show less. red ocean and blue ocean presentation for zara The reason? blue ocean strategy zara - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. The information provided on this website is for educational or information purposes only. Blue ocean strategy aims to create new revenue sectors, but implies a strong research of your market. Contact details: The Blue Ocean Strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Molte società si concentrano nel battere la concorrenza, mentre dovrebbero sfruttare conoscenza ed innovazione per creare nuovi mercati. The views and opinions of the authors who have submitted articles to Fibre2fashion.com belong to them alone and do not reflect the views of Fibre2fashion.com. Since its inception in the mid-2000s, BOS has become one of the most popular In plaatst van de concurrentie aan te gaan, kan je beter op zoek gaan naar een alternatief dat nog niet bestaat. Strategy Canvases provide a simple way of visualising how your competitors attract customers, and/or how your customers choose the product or service they buy in your category. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute.They are the authors of Blue Ocean Strategy, which has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. The misconception that blue ocean strategy is a low-cost strategy that focuses on low pricing. By defining and seeing examples of the Blue Ocean Strategy, your organization can learn how to execute on this strategic planning … Blue ocean strategy, is a result of study of decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years (1880-2000). Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations, rather than going head-to-head with competitors, try to create and exploit new market spaces, so-called blue oceans. In a similar fashion, a path-breaking strategy, known as Blue Ocean Strategy, was introduced by W. Chan Kim and Renée Mauborgne. Onze stijl is ondernemend, pragmatisch, betrokken en resultaatgericht. http://www.fibre2fashion.com/services/featrued-article/featured_article.asp, Become a Contributor - Submit Your Article. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1) reduced factors unimportant to buyers, 2) increased factors important to buyers, 3) expanded the market. The belief that blue ocean strategy is the same as innovation. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Infact it�s a RED OCEAN of rivals fighting over a shrinking profit pool. #BlueOceanShift and #BlueOceanStrategy are worldwide business strategy bestsellers, helping you to move beyond competing and start creating your #blueocean. Het boek werd gepubliceerd in 2005 door W. Chan Kim. Blue Ocean Strategy Canvas Visual Paradigm Online (VP Online), an online Strategy Canvas drawing editor that supports Strategy Canvas and other diagram types such as ERD, Organization Chart and more. Blue Ocean strategy – in case you have not come across the concept before – is based on the idea that most organizations within any field or industry compete on the same basic factors. In this context, value innovation is built around the break down of the cost-value trade-off. What Blue Ocean Strategy Can Teach Fashion Brands Modern Cut Apparel,Peru “It’s time to start swimming in a blue ocean,” says Jonathan Arias, a founder of Modern Cut Apparel clothing manufacturers, and urges fashion brands to think about how … Obviously with each idea generated, more analysis would be necessary to validate whether those specific ideas were valuable to customers but the Blue Ocean Strategy approach provides a fast and analytical approach to ideation and innovation. Het moet alleen worden ontsloten. Some initial investments towards value added products would only multiply their products utility and give them an opportunity to put forward their creativity, which the others have not yet ventured into. With the intuitive Strategy Canvas editor you can draw Strategy Canvas in seconds. Blue Ocean Strategy is where a company creates a completely new market space (or market category). Copyright © 2021. This blog article takes a look at what kind of ROI some companies have achieved by implementing a blue ocean strategy … Ralph Lauren, the U.S. designer, created a blue ocean of “high fashion with no fashion” by understanding the factors that determine buyers’ decisions to trade up or down from one strategic group to another. M is a Consultant. Blue Oceans, in contrast, denote all the industries not in existence today: the unknown market space, untainted by competition. Note the imminent arrival of I-Phone 5. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. De strategie benadrukt dat je als organisatie niet op je bestaande concurrenten moet richten maar op het creëren van nieuwe markten. ACTION STRATEGY 1. Blue Ocean Strategy Examples : Lenovo’s Blue Ocean Strategy fashion statement Last week we published the first in a two-part series taking a look at two particular electronics industry leaders and their Blue Ocean Strategy like approach to success. Scopri Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant di Kim, W. Chan, Mauborgne, Renee: spedizione gratuita per i clienti Prime e per ordini a partire da 29€ spediti da Amazon. All rights reserved by Fibre2Fashion Pvt. Als ondernemers voor ondernemers geloven we dat organisaties zelf de kennis en de oplossingen in huis hebben. has a long history of leading on water, dating back to the establishment of the apparel industry’s first wastewater quality guidelines in 1992, which we scaled to all of our garment manufacturing suppliers in 1994. Sep 29 13. This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. Blue Ocean Vs Red Ocean strategies (6 major differences) ''Red Bull Case study'' Published on June 2, 2016 June 2, 2016 • 94 Likes • 5 Comments These combined strategies effectively beat the competition or in their own words “make the competition irrelevant“.In other words, the key to success is to find a market that you can create and then make your own. It will serve the function of buying time to cover capital investment, keep the share price steady, and have the surplus for the next wave of innovation” (The New Apple, Hernandez, 2012). Since its inception in the mid-2000s, BOS has Close association with brands, the designers, the garment manufacturers, the spinners and spear headers is required to develop continuous stream of successful new products to grow revenue in today�s global business environment. Blue ocean strategy, is a result of study of decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years (1880-2000). The authors develop a specific methodology to find unexplored niches in the market, mainly it s about how to find pain points that are not served by current players in the industry It is a strategy of great market value that brings a new opportunity to take the product into the blue ocean. At the same time, its updated classical look and price capture the best of the classical lines such as Brooks Brothers and Burberry. Click here to find out more . Markets or “blue oceans” are created by value innovation and at the same time driving down costs. The Indian textile Industry is an important foreign exchange earner and plays a key role in Indian economy. Blue ocean strategy was coined by professors W. Chan Kim and Renee Mauborgne in their book “Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant” (2005). Sep 27 34. The main idea behind the names of blue and red ocean strategies is color associations. Usually the manufacturers produce as per the buyers specification and hence the profit margin is wafer-thin and decided by the buyer; however in value-added products, it�s the other way round; because it gives the producer an opportunity to explore new markets, create new effects and thereby earn high profit margin. A blue ocean strategy enables the creation of new markets, buy moving beyond the boundaries of existing red ocean markets to create uncontested markets. Blue Ocean Strategy frameworks and tools include: strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map, and blue ocean idea index. What they fail to realize is when everyone is taking the same road to success, their strategies are unlikely to create profitable growth in the future. INSEAD Blue Ocean Strategy Institute's Co-Directors, Chan Kim and Renee Mauborgne, will issue a Blue Ocean Certificate that establishes proficiency of INSEAD MBA participants who have successfully completed the two dedicated Blue Ocean Strategy courses. Follow Me My Website Auto Blog; It therefore becomes necessary that the Indian Textile Industry must make strategic moves, concentrating on VALUE ADDITION / VALUE INNOVATION at every stage of production. The challenge for the Value-added yarn segment is that the Spinners must think and act differently. Sep 30 12. Of the many strategic planning models that exist, the Blue Ocean Strategy could be considered the pacifist of the group.